In Affärsmodellbloggen, Weekly disruption feed

Can Elon Musk’s Starlink “save” freedom of speech?

In its origin the Internet was completely open and had very low or zero insight and control form governments. However this is changing and as most people know China has been censoring and isolating internet for a few years already.

”Iran, Syria and Vietnam also control significant portions of the internet for their populations. Russia just completed technology to wall off its internal networks, servers and internet users from the wider internet.”

This type of technology allows for governments to control and censor what the people see on the internet. However satellite internet like that of Starlink may change that, or at least reduce the power of such censorship. Starlink access will be incredibly simple, all you need is a Starlink Terminal. “Instructions are simply: plug in socket, point at sky.” So for instance, using Starlink Chinese citizens will be able to access Google.

Now while governments will obviously ban the Terminal it will be a lot harder to control.

“But when a device to connect to the outside world becomes contraband, the glass walls become opaque. People realize that walls have been erected to prevent them from seeing other opinions.”

Related article: Elon Musk’s 42,000 StarLink Satellites Could Just Save The World

Influencer incubator & Chinese digital trends

Most of us know what an Influencer is and how they sometimes collaborate with brands to sell products. In China the industry is a few years ahead of us and influencers are everything.

“Unlike influencers in the West who rely on the traditional sponsored-post monetization model, many influencers in China have created their own incredibly successful brands, manufacturing and selling their products specifically designed for their audience.”

The incubator has a number of influencers in their portfolio and manage them just as a large retail firm would manage its different brands.

Additionally social media is much more integrated with e-commerce and “virtually all major social media platforms in China have had full-integrated native e-commerce and digital payment solutions.” In fact, the use of traditional search engines (like Google) is decreasing and people are “searching” on their social media platform instead, where they are able to search the web and social media content simultaneously.

Related article: The Future of Influencer Marketing Is in China


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