Bjørn-Erik Willoch | Senior Advisor, Teacher, Coach and Entrepreneur

About

I have spent more than three decades in the trenches of business transformation. Since starting my career as a management and technology consultant in 1987, I have moved between roles: from external advisor to boards and leadership teams, to C-level executive carrying the weight of transformation on my own shoulders.

My work has taken me across industries — from manufacturing to services, from government to the public sector — and across continents. Europe, the Americas, Asia. Each setting has revealed the fascinating ways culture shapes the transformation journey.

This White Paper is the result of that journey. It’s not a manual for guaranteed success — no such thing exists. Instead, it’s a field guide to avoiding the most frequent and fatal mistakes. My hope is that these insights give you the foresight and confidence to steer clear of the pitfalls — and deliver the transformation your organisation truly needs.