In Weekly disruption feed

Enjoy this weekly feed of inspiring, interesting and intellectual articles and news, with a focus on disruption!

 

The Hyperloop might be coming to Europe!
Elon Musk’s side project Hyperloop, rapid transit vacuum tubes for moving people across large distances, is officially a big success and the latest news along the way is a potential track in Europe. Much is still to be developed and we are long from seeing this in reality but Budapest to Vienna in 10 minutes sounds like a big competitor to short-haul airplanes to me!

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What is “the next iPhone” going to be?
Is it virtual reality..? Wearables..?
If you ask the NyTimes it’s a device we have mentioned here before, the Amazon Echo.
It’s an unusual thing for Amazon to be sold out of something, but for the Echo it’s often the case and while Amazon sells it for $180 through its own site it has been selling for up to $300 on eBay. Why?
It is simple to use (you just yell) and as we have written on the feed before it keeps gaining new powers. Just like the early iPhone, Amazon has managed to turn the Echo into the center of a new ecosystem. Developers are flocking to create voice-controlled apps for the device and makers of digital home devices like Nest are also rushing to make their products compatible with the Echo. Alexa can now control your Internet-connected lights, home thermostats and a variety of other devices.
As the times put it: “Amazon seems on the verge of building something like Iron Man’s Jarvis, the brain at the center of all your household activities.” Who doesn’t want that??!

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VR tipping point this fall?
Virtual reality (VR) has been a “one day” concept for consumers for years, but it now finally seems like the time has come for VR to hit the big market. In October 2016 PlayStation is planning on launching their first VR device at €399, offering 50 games to play in 360 degree view with monumental opportunities for developers moving forward. Will this finally be the commercial tipping point for VR??

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Google AI update
Six weeks back we wrote about Googles AI advancement with the Chinese game Go. Now their AI has taken home a historic 4 to 1 win versus the Go-grandmaster Lee Sedol.

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Online ads, actually not that easy!
Through the internet and social media, companies have hoped for revolutionary brand exposure to consumers through bypassing traditional media and subsequently invested heavily. However, it is now proven that instead, social media has had the inverse effect, making brands less significant. Because of this, companies have now been forced to move to an alternative approach using cultural branding, associating themselves with a genuine ideology or subculture in order to reach the consumer. Chipotle, the Mexican fast–food chain, associated themselves with the organic farming subculture through producing short films critiquing industrial food – today brands will succeed online when they break through culture, using crowd culture as an enabler.

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